Meet our First Marketing‬ ‪‎Strategy‬ ‪‎Advisory‬ Client : Pure Ice

Meet our First Marketing‬ ‪‎Strategy‬ ‪‎Advisory‬ Client : Pure Ice

Year : 2008 

Duration of work: 6 months

About the Client: Bangalore’s first branded ice cubes for B2B & B2C market

What We did for them:

• Market & Marketing Strategy Advisory -

• Market Entry Strategy

• Segment, Target & Positioning Strategy

• Pricing & Distribution Strategy

• Product Launch – events planning

• Helped with the Brand Identity (logo) design guideline.

What we learnt: That ice cubes were unsafe mostly, and there are three different types of ice cubes based on what drink you are having.
Success Story : Now they are the leading ice cube brand in Bangalore, selling up to 10,000 kg per month!