Can you tell how many customers will promote your product or your company? Has that ever occurred to you that if you ask this question to your customer, “How likely is it that you would recommend (my company / my product) to a friend or colleague?”, what would be their answer?
Research shows that asking this simple question will help you understand your customers and their feedback better, than from those million dollar feedback processes, simply because it gives you their perspective in very clear and explicit way – and what better way to design your product or yr services but from such feedback.
There is a psychological reason as well. When you ask this question to a customer, you are actually involving her personally into yr product or your organization. What better way to create ownership among them?
So, next time when you are visiting your customers / clients, don’t forget to ask this question to them, and see the difference.
By: Susmita Das Gupta
There were Brands and then, there were Brands! How this has changed in the post internet age? How the Brand ownership has moved away from Brand owners to Brand users? How the Brand Relationship has evolved?
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