Look at some of the latest ads – Jet Airways, Hind ware (Italian Inspiration!), Times Group, and particularly the Spice Telecom Ads.
However, nothing beats the Real Estate ads for that matter!
It makes me wonder – are we selling houses which a family / couple wants to turn into a home, a completely private space for themselves? Or, we are selling some kind of abstract idea like a piece of Spain, Portugal, and Italy with butterflies and rainbows, with no details to the practical aspect of life?
As a real estate marketing professional for the last 1 year, such a scenario makes me sad and happy at the same time. Sad to see how ‘ignorant’ consumers are being fooled by the developers by playing on their ‘dream’ of owning a home; and happy because I see there is so much opportunity for professionals like us to change the way Real Estate is being marketed and sold these days.
As a common home buyer my concerns are - how spacious is my bedroom, how well planned is my kitchen (does water sprinkle on me from the basin when my maid is cleaning and I am chopping vegetables next to her), do I have space to dry my clothes without showing them to the whole world outside, is there a provision to keep my suitcases and baggage somewhere instead of keeping them underneath my bed or on top of my almirah, can my children study in their rooms without getting disturbed by the TV sound when my mother-in-law is watching her favorite serials….
Unfortunately, I don’t get answers to these questions. And the developers very cleverly avoid answering them.
I think we are getting too much imaginative!
Any comments?
(Next topic – Women in advertising)
There were Brands and then, there were Brands! How this has changed in the post internet age? How the Brand ownership has moved away from Brand owners to Brand users? How the Brand Relationship has evolved?
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