We´d take a look at a very green marketing option, email marketing. Email marketing is a great way to stay in touch with your readers, but it is also a great ecologically friendly marketing method.
No Paper: Well, obviously, since you are sending everything electronically, no paper is needed. And, if someone does want to print your email out, it will only be done for a good reason.
Endless recycling: While email doesn´t really NEED to be recycled, it certainly can be and often is. When someone reads your email and really appreciates it, you will find that they often pass it on.
Communicate with millions: You save a lot of energy by simply sending out one email to a huge list. Whether you have 50 or 50,000 people on your email marketing list, you can communicate with them quickly and efficiently.
Why not give email marketing a shot and make your business a bit more environmentally friendly? Let’s make Earth Day, Every Day
Make Email exciting
Email marketing, if you aren´t careful, can be pretty dull. If you find yourself slaving over a few paragraphs to send off to potential clients, or just copying and pasting sales letters . . . it´s probably time to take things up a notch.
You can make your email marketing a lot more interesting, both for you and your readers, if you just make a few adjustments.
Ask a question. Rather than simply state what´s in the newsletter, try asking a question in the subject line. Humans love to answer questions, so many of them will do so mentally and then open the email.
Tell a story. Starting your email off with an anecdote, or short story will catch people´s attention and draw them into your writing. Then transition into what you really wanted to say.
Use humor. Humor is never unwelcome in an email . . . but if you aren´t good at it, consider using a funny quote or joke instead. Making people laugh is a sure way to get them coming back.
Call to Action
With email marketing, it´s not enough to just put out great content. People may enjoy reading your emails and open up every single one, but never click on your links for one very simple reason. If you haven´t included a call to action, your clickthroughs will be far lower than they should be.
What is a call to action? It´s pretty easy, basically, you´re just telling people what to do! That´s it. Whatever you want them to do, you are giving them the action and telling them to do it. This may sound bossy, but it´s actually extremely effective, thanks to human psychology.
How often have you seen a banner or a button on a website that says, “Click Here”? It automatically makes you want to click, doesn´t it? That´s what you want to do within your email marketing, to help people make the decision to go ahead and buy your ebook or hire you or even just to check out a new website.
Your call to action doesn´t have to be anything complicated. You might even just have a link with a short, “Click here to find out more” or “Check it out”. Simple is good in this case. Try to keep your email marketing simple whenever possible and don´t have different calls to action in the same email, which will confuse people.
Email marketing can be a great way to connect with potential clients, but it will be far more effective if you are sure to include a call to action.
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