I remember an Innovation seminar that
we had in our BSchool; and one of our favourite professors, Prof. Paul
Prabhakar was at the podium. It was a 2 hour session, and participation was
based on pre registrations. Prof. Prabhakar is a well known Marketing thought
leader and the seminar was expected to be filled with all his big fan marketing
students, including me. However, every one of the 131 students that we had that
year, were present. Some of them even stood at the back for the long 2 hour
session since enough sitting arrangements were not made!
I think the innovation bug bit me
that day. I remember how in 2 hours Prof. Prbhakar actually took us through the
entire innovation process.
In one of the examples, which he
called innovation by subtraction, he explained how when a bi-cycle is converted
into an exercising cycle adding value, convenience and ease to its users.
Though that class was held sometimes in 2006, I am quite sure every one of us
remember that talk in vivid details.
Back to present day.
Based on our various interactions
with different organizations - big, small or in between, a workshop on
innovation grew bigger in our head. My training partner, Ms. Deepti Pant, who
runs India's first school of Innovation & Creativity and who has conducted
various innovation projects with organizations like GSK, LG, P&G, Samsumg,
C&P etc, helped us design a workshop around innovation and design
management.
However, when I started talking to
people around me, who I thought would benefit immensely with a better
understanding of innovation, I realised that there lies a lot of confusion
between discovery, invention and innovation. And therefore, most them
considered to keep innovation at a very abstract level somewhere in the air willing
to leave it on the hands of fortune to struck them at some God determined
auspicious hour.
Well, God may be the best innovator,
but He might not be interested in earthly affairs as much.
As a true believer of innovation and
its potential, here is my two pence worth of wisdom; please feel free to add value
to my thought.
Now, if I may briefly point out the
differences between the three, Discovery is a new increment to knowledge; Invention is a new device or process, while Innovation is A better way of doing
things.
We can have six focus areas for innovation, which
are
· Product ---
what we produce and sell
· Service ---
exceeding customer expectations
· Process ---
continuous improvement of how we do things
· Management ---
business strategies, systems and structures
· Open ---
working beyond boundaries and collaborating globally
· Value ---
creating unique value that eliminates the cost to compete
Looking through the list, it is
therefore, important to consider where you need to focus your innovative
efforts now. And remember, innovation is not for today. Its for something that
you want to do sometimes down the line which will have either a Sustaining,
Breakthrough or a Disruptive effect on the way thing are done now and would be done in future!
More on this in my next update.
Part 2: Creativity &
Innovation; Types of Innovation
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