Meet our First Marketing Strategy Advisory Client : Pure Ice
Year : 2008
Duration of work: 6 months
About the Client: Bangalore’s first branded ice cubes for B2B & B2C market
What We did for them:
- Market & Marketing Strategy Advisory -
- Market Entry Strategy
- Segment, Target & Positioning Strategy
- Pricing & Distribution Strategy
- Product Launch – events planning
- Helped with the Brand Identity (logo) design guideline.
Success Story : Now they are the leading ice cube brand in Bangalore, selling up to 10,000 kg per month!