For all those Brand & Branding freaks, this is a must read.
http://hbswk.hbs.edu/item/5796.html
Happy Branding, oops, reading!
Susmita
There were Brands and then, there were Brands! How this has changed in the post internet age? How the Brand ownership has moved away from Brand owners to Brand users? How the Brand Relationship has evolved?
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