HBS professor Pankaj Ghemawat begs to differ with Thomas Friedman, author of "The World Is Flat: A Brief History of the Twenty-first Century . Prof. Pankaj thinks of it as partly globalized, or "semiglobalized."
Click on the link and read this very interesting interview, where he talks about this research, thoughts, Toyota & Wall Mart
http://hbswk.hbs.edu/item/5719.html
Happy Reading!
Susmita
There were Brands and then, there were Brands! How this has changed in the post internet age? How the Brand ownership has moved away from Brand owners to Brand users? How the Brand Relationship has evolved?
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