Paula presented five rules that she believes help people capitalize on change and realize their goals:
1. Keep a big, preposterous, ridiculous dream in your life
2. Have a strategic plan for your professional and personal life
3. Be a reality shaker
4. Keep only the right people in your life
5. Have the highest ethical character
Paula A. Sneed, a former executive vice president at Kraft Foods. As an African-American female who began her career at General Foods Corporation in 1977, Sneed said she was confronted by many difficult situations and learned how to cope with and embrace such challenges.
Source :Kellogg Northwestern University News
There were Brands and then, there were Brands! How this has changed in the post internet age? How the Brand ownership has moved away from Brand owners to Brand users? How the Brand Relationship has evolved?
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