Friday, April 13, 2007

HBR Articles – Must Read

1. Strategies to Fight Low-Cost Rivals , by Nirmalya Kumar

2. Match Your Sales Force Structure to Your Business Life Cycle ,by Andris A. Zoltners, Prabhakant Sinha, Sally E. Lorimer

3. Ending the War Between Sales and Marketing, by Philip Kotler, Neil Rackham, Suj Krishnaswamy

4. Customer Value Propositions in Business Markets, by James C. Anderson, James A. Narus, Wouter van Rossum

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