1. Strategies to Fight Low-Cost Rivals , by Nirmalya Kumar
2. Match Your Sales Force Structure to Your Business Life Cycle ,by Andris A. Zoltners, Prabhakant Sinha, Sally E. Lorimer
3. Ending the War Between Sales and Marketing, by Philip Kotler, Neil Rackham, Suj Krishnaswamy
4. Customer Value Propositions in Business Markets, by James C. Anderson, James A. Narus, Wouter van Rossum
There were Brands and then, there were Brands! How this has changed in the post internet age? How the Brand ownership has moved away from Brand owners to Brand users? How the Brand Relationship has evolved?
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