1. Strategies to Fight Low-Cost Rivals , by Nirmalya Kumar
2. Match Your Sales Force Structure to Your Business Life Cycle ,by Andris A. Zoltners, Prabhakant Sinha, Sally E. Lorimer
3. Ending the War Between Sales and Marketing, by Philip Kotler, Neil Rackham, Suj Krishnaswamy
4. Customer Value Propositions in Business Markets, by James C. Anderson, James A. Narus, Wouter van Rossum
About Me
- Susmita Das Gupta
- More than 12 years of work experience, some great assignments, awesome work places, great mentors, chances to learn and apply, and moments of truth - that's what gets reflected here. I am here to share my thoughts and learn some from you. Keep pushing, please. susmita@thesmartideas.in
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